Housing, education tops LCDC's list read the Friday morning headline in the Press. What followed was quite good coverage of a meeting held Thursday between community leaders and the LCDC.
Without it I wouldn't be able to comment on some of the thinking prevalent to the community and why I feel coverage by the press is so important.
Item - there are enough $13 -$20/hour jobs for 100 welders but not enough people trained to fill them. Is that really the case or are those 100 welders living here and working across the border in Washington where wages are higher? By the time you subtract essentials for living from that base wage; food, clothing, housing and utilities, not to mention transportation and fuel, there is little if anything left to sustain a family. Even at $20/hour. Do the math.
This is an example of why agencies, employers, employees and government entities need to communicate. The problem here extends far beyond the purview of city government and the LCDC. Once that is recognized and addressed progress can be made. With the press pulling all sides together I would expect better communication among these entities to become the norm. At least I should hope so.
Item - The mayor told board members they needed to "market" the urban renewal agency. And just how would this be paid for? More tax dollars? I'll give you a piece of free advice from a one time P.R. hack. To the press - keep the coverage coming. Every meeting, every issue. To the LCDC - conduct your meetings openly, be prepared to answer questions, encourage scrutiny by both the press and the public and you'll be just fine. No "marketing" necessary. It could do you more harm than good if you try to put a "face" on it rather than let what you are and why you are and how you do business stand on its own merit.
For those who consider themselves watchdogs, perhaps it's time to put the pitbull image to rest an let a more likeable image take its place. For both sides, it's the perfect time to de-emphasize the "war" and emphasize the "civil".