I've always been of the mind that if you don't understand the culture in which people are raised, or live, you can't truly understand the people. Sometimes catering to that knowledge is all that's needed to open the flood gates of communication.
Take the Pope. It's long been known that he has a penchant for sartorial elegance. After all he wears Prada. That's all fine and (ahem) "dandy". High fashion has been dominated by the European houses for years. Therefore it's quite appropriate.
But technology is a different story! The good old US of A comes to the fore. It would seem the Vatican has approved utilizing technology to bring the book of daily prayers right onto iPhones! True, an Italian priest who is technically savvy along with an Italian web designer came up with the concept, but the iTunes technology it was adapted from is as American as, well Apple pie!
Even more intriguing is the prospect of letting professionals rather than politicians undertake professional endeavors! For instance, what does it take to get Afghan chieftains to cooperate with us rather than the Taliban or Al-quada? Politicians seem to think bribing them with money and arms is the best way. Wrong! Especially if said chieftain is elderly and has several nubile young wives. What works best for? The little blue pill! Joby Warrick of the Washington Post reports utilizing Viagra, a Pfizer product, can bring a chieftain around to our side quite quickly.
Pretty smart of our experienced operatives, don't you think? Even the brand makes a difference. If they used Cialis, there would be a huge additional expense. Especially for a chieftain with multiple wives! Where would they get all those bath tubs? Not to mention the water needed to fill them!